19th December 2019
The State of Fashion 2020, a Glimpse of the Future from China
At Qumin, we often highlight that when it comes to conceiving and adopting new technologies…
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8th November 2019
What Is Singles’ Day – An Interview With Ming Lee
Do you know the world's largest shopping festival, Chinese Singles' Day, also known as Double…
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10th September 2019
The low-risk China strategy nobody talks about: Overseas Chinese
Everyone is talking about China. The media is full of it, TV programmes are showing…
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15th August 2019
A Day On A Chinese Phone
We often get asked to explain Chinese platforms, how they are used and which Western…
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7th August 2019
Double The Love On Chinese Valentine’s Day
Every year on February 14 the UK, the rest of the Western hemisphere and, in…
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23rd July 2019
Corona Shanghai taps into Chinese consumers’ worries
This month, we picked Corona for our 'Cracking Chinese Creative'! Although not a campaign as…
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23rd July 2019
What kind of rubbish is this? Shanghai’s new rubbish sorting law
What do bubble tea, shrimps, and boyfriends have in common? That’s right, we don’t know…
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17th June 2019
10 Take Aways from China, WTF?! / EP1
China is emerging as an innovator nation, that is becoming more and more evident. Especially…
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7th June 2019
Why Chinese Brands are Winning the Streetwear Game
We often hear about how young Chinese consumers are dominating the high-end, luxury fashion market.…
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30th April 2019
Chinese subcultures: Qumin’s insights and recommendations
Qumin's recent keynotes at some of London's largest marketing conferences including YMS 2019 (Youth Marketing…
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