7th August 2019
Double The Love On Chinese Valentine’s Day
Every year on February 14 the UK, the rest of the Western hemisphere and, in…
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23rd July 2019
Corona Shanghai taps into Chinese consumers’ worries
This month, we picked Corona for our 'Cracking Chinese Creative'! Although not a campaign as…
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23rd July 2019
What kind of rubbish is this? Shanghai’s new rubbish sorting law
What do bubble tea, shrimps, and boyfriends have in common? That’s right, we don’t know…
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17th June 2019
10 Take Aways from China, WTF?! / EP1
China is emerging as an innovator nation, that is becoming more and more evident. Especially…
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7th June 2019
Why Chinese Brands are Winning the Streetwear Game
We often hear about how young Chinese consumers are dominating the high-end, luxury fashion market.…
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30th April 2019
Chinese subcultures: Qumin’s insights and recommendations
Qumin's recent keynotes at some of London's largest marketing conferences including YMS 2019 (Youth Marketing…
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30th April 2019
Today’s subcultures and youth trends in China
When wanting to reach young Chinese consumers, it is essential to first understand who they…
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7th March 2019
Qumin showcases Chinese advertising at Shanghai International Advertising Festival
Shanghai International Advertising Festival (SHIAF 2019) is coming to a close and has been a…
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27th September 2018
How important it is for food brands to launch China-specific products? The answer is: Very
When thinking about going to China, many brands would come across a word which sometimes…
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