qumin 3 CreativeEventsInsightsLocalisationLuxuryPlatformsRetailSocial MediaTravel 6th February 2020 Bring Your Own Brand to our BYOB event On 21 January 2020 Qumin invited some of the world's most prestigious brands to bring…Read More
qumin 4 Case StudiesCreativeCultureEventsFestivalsInsightsLocalisationPlatforms 3rd February 2020 Scan Fortune for Chinese New Year Are you ready for one of the cleverest cultural campaigns of all time? This is…Read More
qumin 4 CultureeCommerceInsightsLocalisationNewsPlatformsSocial Media 30th January 2020 China 2020: Trends for the New Decade So that’s it - New Year is officially done and dusted. The red envelopes have…Read More
qumin 3 FashionFeaturedInsightsLocalisationLuxuryNewsRetailSocial Media 19th December 2019 The State of Fashion 2020, a Glimpse of the Future from China At Qumin, we often highlight that when it comes to conceiving and adopting new technologies…Read More
qumin 3 CultureeCommerceEventsFashionFestivalsInsightsLocalisationLuxuryPlatformsRetailSocial Media 8th November 2019 What Is Singles’ Day – An Interview With Ming Lee Do you know the world's largest shopping festival, Chinese Singles' Day, also known as Double…Read More
qumin 4 InsightsLocalisationPlatformsSocial Media 10th September 2019 The low-risk China strategy nobody talks about: Overseas Chinese Everyone is talking about China. The media is full of it, TV programmes are showing…Read More
qumin 4 CultureInsightsLocalisationPlatformsSocial MediaStaff 15th August 2019 A Day On A Chinese Phone We often get asked to explain Chinese platforms, how they are used and which Western…Read More
qumin 5 CultureEventsFestivalsInsightsLocalisationPlatformsSocial Media 7th August 2019 Double The Love On Chinese Valentine’s Day Every year on February 14 the UK, the rest of the Western hemisphere and, in…Read More
qumin 1 Case StudiesCreativeFMCGInsightsLocalisationSocial Media 23rd July 2019 Corona Shanghai taps into Chinese consumers’ worries This month, we picked Corona for our 'Cracking Chinese Creative'! Although not a campaign as…Read More
qumin 1 CultureInsightsLocalisation 23rd July 2019 What kind of rubbish is this? Shanghai’s new rubbish sorting law What do bubble tea, shrimps, and boyfriends have in common? That’s right, we don’t know…Read More