17th February 2020
Cariuma x Qumin
Qumin welcome Cariuma as our newest client! Cariuma will soon be taking on the Chinese…
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6th February 2020
Bring Your Own Brand to our BYOB event
On 21 January 2020 Qumin invited some of the world's most prestigious brands to bring…
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3rd February 2020
Scan Fortune for Chinese New Year
Are you ready for one of the cleverest cultural campaigns of all time? This is…
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30th January 2020
China 2020: Trends for the New Decade
So that’s it - New Year is officially done and dusted. The red envelopes have…
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19th December 2019
The State of Fashion 2020, a Glimpse of the Future from China
At Qumin, we often highlight that when it comes to conceiving and adopting new technologies…
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8th November 2019
What Is Singles’ Day – An Interview With Ming Lee
Do you know the world's largest shopping festival, Chinese Singles' Day, also known as Double…
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10th September 2019
The low-risk China strategy nobody talks about: Overseas Chinese
Everyone is talking about China. The media is full of it, TV programmes are showing…
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15th August 2019
A Day On A Chinese Phone
We often get asked to explain Chinese platforms, how they are used and which Western…
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7th August 2019
Double The Love On Chinese Valentine’s Day
Every year on February 14 the UK, the rest of the Western hemisphere and, in…
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23rd July 2019
Corona Shanghai taps into Chinese consumers’ worries
This month, we picked Corona for our 'Cracking Chinese Creative'! Although not a campaign as…
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