2nd July 2021
3 Ways Foreign Luxury Brands Can Tap Into China’s Guochao Trend
Original article by Qumin’s Founder and CEO Arnold Ma, published in Jing Daily. Although guócháo 国潮…
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9th April 2021
How China is Changing the Definition of Luxury
Original article by Qumin's Founder and CEO Arnold Ma, published in Jing Daily. In the…
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18th February 2021
Cartier cracks China’s social media – Arnold Ma in Jing Daily
Original article by Qumin's Founder and CEO Arnold Ma, published in Jing Daily. The rapidly-changing…
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28th July 2020
2020’s Top 5 Ad Campaigns in China
Our Dao Insights team picked out their favourite campaigns of 2020 so far for CBBC's…
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17th June 2020
Introducing Dao Insights – Our Newest China Resource
Qumin launched Dao Insights, a resource for anyone looking for inspiration to or from China.
11th May 2020
Chinese News in English
Once upon a time at Qumin, we decided it was our duty to make sure…
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1st April 2020
Webinar: Luxury in China in the wake of Covid-19 – Qumin X Chatly
By 2025, Chinese luxury shoppers will represent 44% of the $1.4 trillion luxury market –…
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13th March 2020
The Set Hotels x Qumin
Qumin announce The Set Hotels as our newest client! Comprised of Hotel Café Royal in…
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18th February 2020
Are Chinese People Romantic?
This article first appeared on Founder & CEO Arnold Ma's LikedIn. Are Chinese People…
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6th February 2020
Bring Your Own Brand to our BYOB event
On 21 January 2020 Qumin invited some of the world's most prestigious brands to bring…
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