6th February 2020
Bring Your Own Brand to our BYOB event
On 21 January 2020 Qumin invited some of the world's most prestigious brands to bring…
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3rd February 2020
Scan Fortune for Chinese New Year
Are you ready for one of the cleverest cultural campaigns of all time? This is…
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30th January 2020
China 2020: Trends for the New Decade
So that’s it - New Year is officially done and dusted. The red envelopes have…
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8th November 2019
What Is Singles’ Day – An Interview With Ming Lee
Do you know the world's largest shopping festival, Chinese Singles' Day, also known as Double…
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10th September 2019
The low-risk China strategy nobody talks about: Overseas Chinese
Everyone is talking about China. The media is full of it, TV programmes are showing…
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3rd September 2019
Meet Oasis, Weibo’s New Chinese Instagram
On August 29, Sina Weibo released绿洲 Lǜzhōu, or Oasis in English, a new lifestyle social…
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15th August 2019
A Day On A Chinese Phone
We often get asked to explain Chinese platforms, how they are used and which Western…
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7th August 2019
Double The Love On Chinese Valentine’s Day
Every year on February 14 the UK, the rest of the Western hemisphere and, in…
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23rd July 2019
Amazon’s Prime Day vs 618 and Single’s Day
A week ago, Amazon, the Western hemisphere’s online retail colossus, celebrated its 4th Prime Day.…
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19th July 2019
The Drum presents: How much do you know about WeChat?
If you’re doing or planning to do business in China, you or your company probably…
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