28th May 2021
Qumin x Papa John’s Finalist of The Drum Awards for Marketing in 2021
We're Finalists! We are excited to announce that Qumin is officially a Finalist of The Drum Awards Marketing…
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19th March 2021
A Guide to Little Red Book for Digital Marketers
Little Red Book, also known as Xiaohongshu, is one of China's top social media platforms.…
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18th February 2021
Cartier cracks China’s social media – Arnold Ma in Jing Daily
Original article by Qumin's Founder and CEO Arnold Ma, published in Jing Daily. The rapidly-changing…
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24th December 2020
A Chinese Christmas – what does it look like?
China celebrates Christmas - but not as you know may know it! Apples, DIY Christmas…
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7th December 2020
Qumin’s Gift Guide for China
What should I (not) gift to my Chinese friend or colleague? Whether it’s for Chinese…
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11th November 2020
Step into Singles’ Day Success Story
Singles' Day's humble origins began in 1993 at Nanjing University where students set out to…
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6th November 2020
Test your Singles’ Day knowledge!
How well do you know Singles' Day, i.e. the LARGEST shopping festival in the world?…
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28th October 2020
Subcultures Transforming China
According to the Oxford English Dictionary, a subculture is: In China, young people use…
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19th October 2020
Qumin wins TWO awards for FC Barcelona’s CNY campaign
Global Marketing Award – Global Low Budget Campaign W3 Award – Branded Entertainment: Animation The…
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4th August 2020
Rio Tinto x Qumin
We're delighted to announce our partnership with global mining giant Rio Tinto. So delighted,…
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