1st June 2022
Qumin Triumphs ‘Best Travel & Leisure Campaign’ in The Drum Awards 2022
A Third Award for the MOXY Campaign! Our MOXY campaign with Marriott Hotel in Shanghai…
Read More
11th April 2022
Qumin Wins 2022 European Content Awards & Global Social Media Awards
And the winners are... We are beyond excited to announce that we won two…
Read More
2nd July 2021
DTC and the disruptor: The marketing advantage for China’s brands
Original article by Qumin’s Founder and CEO Arnold Ma, published in Warc. People think D2C…
Read More
2nd July 2021
3 Ways Foreign Luxury Brands Can Tap Into China’s Guochao Trend
Original article by Qumin’s Founder and CEO Arnold Ma, published in Jing Daily. Although guócháo 国潮…
Read More
28th May 2021
Qumin x Papa John’s Finalist of The Drum Awards for Marketing in 2021
We're Finalists! We are excited to announce that Qumin is officially a Finalist of The Drum Awards Marketing…
Read More
9th April 2021
How China is Changing the Definition of Luxury
Original article by Qumin's Founder and CEO Arnold Ma, published in Jing Daily. In the…
Read More
19th March 2021
A Guide to Little Red Book for Digital Marketers
Little Red Book, also known as Xiaohongshu, is one of China's top social media platforms.…
Read More
9th March 2021
Qumin Ranked Third On The Drum’s Top Digital Agencies 2021 Consensus
We're honoured to announce that we were ranked THIRD PLACE on The Drum's Top Digital…
Read More
18th February 2021
Cartier cracks China’s social media – Arnold Ma in Jing Daily
Original article by Qumin's Founder and CEO Arnold Ma, published in Jing Daily. The rapidly-changing…
Read More
24th December 2020
A Chinese Christmas – what does it look like?
China celebrates Christmas - but not as you know may know it! Apples, DIY Christmas…
Read More
7th December 2020
Qumin’s Gift Guide for China
What should I (not) gift to my Chinese friend or colleague? Whether it’s for Chinese…
Read More
16th November 2020
10 SEO Tips for Marketing in China
Where to start with marketing in China? China's digital sphere is very different from the…
Read More
11th November 2020
Step into Singles’ Day Success Story
Singles' Day's humble origins began in 1993 at Nanjing University where students set out to…
Read More
6th November 2020
Test your Singles’ Day knowledge!
How well do you know Singles' Day, i.e. the LARGEST shopping festival in the world?…
Read More
28th October 2020
Subcultures Transforming China
According to the Oxford English Dictionary, a subculture is: In China, young people use…
Read More
19th October 2020
Qumin wins TWO awards for FC Barcelona’s CNY campaign
Global Marketing Award – Global Low Budget Campaign W3 Award – Branded Entertainment: Animation The…
Read More
25th August 2020
Happy Qixi, Chinese Valentine’s Day!
Today, 25 August, is Qixi aka Chinese Valentine's Day - the 7th day of the…
Read More
4th August 2020
Rio Tinto x Qumin
We're delighted to announce our partnership with global mining giant Rio Tinto. So delighted,…
Read More
28th July 2020
2020’s Top 5 Ad Campaigns in China
Our Dao Insights team picked out their favourite campaigns of 2020 so far for CBBC's…
Read More
28th July 2020
Contribute to the Opinion section on Dao Insights
Dao is looking for contributors as it launches its new "Opinion" section.
Read More
24th July 2020
Dao strikes again with its new News format
Dao launches its daily bite sized, sharable articles with the latest news about Chinese brands…
Read More
6th July 2020
Trends within the Chinese home industry post COVID-19
Over the past several months, COVID-19 has altered our daily lives and transformed them into…
Read More
26th June 2020
Who wants to be a Chinanaire?
China is our thing. But we also like to test our own knowledge every now…
Read More
23rd June 2020
Case Study: Eleme and Koubei Restart 2020
Restarting 2020 to a world free of coronavirus is a dream among many across the…
Read More
17th June 2020
Introducing Dao Insights – Our Newest China Resource
Qumin launched Dao Insights, a resource for anyone looking for inspiration to or from China.
29th May 2020
Sanofi X Qumin: A new Partnership
Qumin is thrilled to announce a new partnership with Sanofi.
11th May 2020
Chinese News in English
Once upon a time at Qumin, we decided it was our duty to make sure…
Read More
2nd April 2020
Do you wear a MASK? – A Qumin Voxpop
Did you know that we can learn about Chinese culture by looking at the current…
Read More
1st April 2020
Webinar: Luxury in China in the wake of Covid-19 – Qumin X Chatly
By 2025, Chinese luxury shoppers will represent 44% of the $1.4 trillion luxury market –…
Read More
20th March 2020
International Women’s Day 2020 in China
Although International Women’s Day has widely been adopted as a day for commercial opportunities in…
Read More
19th March 2020
“I had Coronavirus in Wuhan” – an Interview with Deng Yi
A few weeks ago, China was amidst the biggest pandemic the country has faced in…
Read More
13th March 2020
The Set Hotels x Qumin
Qumin announce The Set Hotels as our newest client! Comprised of Hotel Café Royal in…
Read More
18th February 2020
Are Chinese People Romantic?
This article first appeared on Founder & CEO Arnold Ma's LikedIn. Are Chinese People…
Read More
17th February 2020
Cariuma x Qumin
Qumin welcome Cariuma as our newest client! Cariuma will soon be taking on the Chinese…
Read More
6th February 2020
Bring Your Own Brand to our BYOB event
On 21 January 2020 Qumin invited some of the world's most prestigious brands to bring…
Read More
3rd February 2020
Scan Fortune for Chinese New Year
Are you ready for one of the cleverest cultural campaigns of all time? This is…
Read More
30th January 2020
China 2020: Trends for the New Decade
So that’s it - New Year is officially done and dusted. The red envelopes have…
Read More
19th December 2019
The State of Fashion 2020, a Glimpse of the Future from China
At Qumin, we often highlight that when it comes to conceiving and adopting new technologies…
Read More
8th November 2019
What Is Singles’ Day – An Interview With Ming Lee
Do you know the world's largest shopping festival, Chinese Singles' Day, also known as Double…
Read More
4th November 2019
The Story Behind China’s Super-Rich
A Burberry cap, oversized Chanel sun glassed and Balenciagas, carrying six great big Louis Vuitton…
Read More
23rd October 2019
Chinese marketing need not be cliché
Using Chinese landmarks doesn't have to be cliché, proves Chinese cosmetics brand Perfect Diary. They teamed up with Chinese…
Read More
4th October 2019
Not quite 70 Golden (Week) lessons about your Chinese audience
Happy 70th Birthday, China! On 1 October 1949 China was (re)born. After decades of struggles…
Read More
10th September 2019
The low-risk China strategy nobody talks about: Overseas Chinese
Everyone is talking about China. The media is full of it, TV programmes are showing…
Read More
3rd September 2019
Meet Oasis, Weibo’s New Chinese Instagram
On August 29, Sina Weibo released绿洲 Lǜzhōu, or Oasis in English, a new lifestyle social…
Read More
22nd August 2019
How Honor’s Weibo Marketing Extravaganza Cracked Smartphone Sales
Honor is a Chinese smart phone brand and an independent sub-brand of Huawei Technologies. Founded…
Read More
15th August 2019
A Day On A Chinese Phone
We often get asked to explain Chinese platforms, how they are used and which Western…
Read More
7th August 2019
Double The Love On Chinese Valentine’s Day
Every year on February 14 the UK, the rest of the Western hemisphere and, in…
Read More
6th August 2019
Qumin BBQ: Gallery
Sunshine and smiles all round for the Qumin BBQ. Everyone got stuck in to the…
Read More
23rd July 2019
Amazon’s Prime Day vs 618 and Single’s Day
A week ago, Amazon, the Western hemisphere’s online retail colossus, celebrated its 4th Prime Day.…
Read More
23rd July 2019
Corona Shanghai taps into Chinese consumers’ worries
This month, we picked Corona for our 'Cracking Chinese Creative'! Although not a campaign as…
Read More
23rd July 2019
What kind of rubbish is this? Shanghai’s new rubbish sorting law
What do bubble tea, shrimps, and boyfriends have in common? That’s right, we don’t know…
Read More
19th July 2019
The Drum presents: How much do you know about WeChat?
If you’re doing or planning to do business in China, you or your company probably…
Read More
18th July 2019
We’re BIMA Award Finalists!
It's official: Qumin have been shortlisted for 2 awards by BIMA! Best campaign under…
Read More
19th June 2019
What you fear makes you stronger
'Keep', the #1 Chinese social fitness app, launched a cracking campaign: 怕就对了 https://vimeo.com/339177125 Keep's…
Read More
17th June 2019
10 Take Aways from China, WTF?! / EP1
China is emerging as an innovator nation, that is becoming more and more evident. Especially…
Read More
14th June 2019
Don’t Ignore 618, the huge Chinese Shopping Festival
Considered China’s second most famous online shopping festival (after Alibaba’s Taobao Singles’ Day on 11…
Read More
7th June 2019
Why Chinese Brands are Winning the Streetwear Game
We often hear about how young Chinese consumers are dominating the high-end, luxury fashion market.…
Read More
30th May 2019
WeChat’s Innovation Frenzy
Tencent, the giant behind WeChat, continues its 'innovation frenzy' by launching feature after feature. True…
Read More
23rd May 2019
Brands tell Chinese mothers’ stories
While only recently becoming commercial in China, with its huge popularity around the world, Mother’s…
Read More
30th April 2019
Chinese subcultures: Qumin’s insights and recommendations
Qumin's recent keynotes at some of London's largest marketing conferences including YMS 2019 (Youth Marketing…
Read More
30th April 2019
Today’s subcultures and youth trends in China
When wanting to reach young Chinese consumers, it is essential to first understand who they…
Read More
9th April 2019
Chinese outbound tourism and how to reach travellers
China’s outbound travel is attracting more and more attention among global marketers. In fact, nowadays…
Read More
25th March 2019
Unlocking China’s Silver Generation
Millennials are dominating marketers' minds, but don't forget about the fastest growing part of Chinese…
Read More
15th March 2019
How did Chinese brands handle International Women’s Day?
International Women's Day marked a big day for brands in China. It gave them an…
Read More
7th March 2019
Qumin showcases Chinese advertising at Shanghai International Advertising Festival
Shanghai International Advertising Festival (SHIAF 2019) is coming to a close and has been a…
Read More
14th November 2018
Social OS and 5 key WeChat takeaways from the Tencent annual conference
Consumer services, business productivity and enterprise-grade analytics that will make WeChat even more indispensable in…
Read More
7th November 2018
Qumin wins at The Drum Content Awards 2018!
We are thrilled to announce that Qumin won Best Interactive Entertainment Content Marketing Strategy/Campaign at…
Read More
30th October 2018
When Golden Week Goes Global
The 7th of this month marks the end of the Golden Week. The seven-day holiday…
Read More
25th October 2018
Qumin appoints new account director Sam Phillips
Chinese focused, London based agency Qumin has appointed Sam Harry Phillips as account director as…
Read More
23rd October 2018
Qumin Shanghai office welcomes Dana Shi
Qumin Shanghai is proud to announce that Dana Shi is joining our team as the…
Read More
28th September 2018
Luxury brands target Chinese tourists before they board plane
The days when Europe’s luxury retailers could sit back while a paid guide brought busloads…
Read More
27th September 2018
How important it is for food brands to launch China-specific products? The answer is: Very
When thinking about going to China, many brands would come across a word which sometimes…
Read More
19th September 2018
The booming popularity of Airport shopping for Cosmetic, fashion and luxury products and what it means for you?
The biggest shopping mall in China, by sales, is Shin Kong Place in Beijing (SKP),…
Read More
18th September 2018
What the reduction in import duties can mean for western brands wanting to get into china
For decades Western companies have not had it easy to enter the Chinese market due…
Read More
17th September 2018
Introducing our new Digital Strategist Agila Tanirbergenova
Qumin Shanghai has something exciting to share! Introducing our new Digital Strategist Agila Tanirbergenova! Originally…
Read More
13th September 2018
Mid-Autumn Festival is at our door step. How can brands prepare?
Mid-Autumn Festival falls on the 24th of September this year. It’s called “Mid-Autumn” because that’s…
Read More
12th September 2018
Not just WeChat, Weibo and Douyin. These four Chinese social media platforms will blow you mind
We’ve been hearing about WeChat, Weibo and Douyin, the so-called “2W1D”, far too much, that…
Read More
3rd September 2018
Re-cap of Qixi campaigns by Chinese and Western brands
You may have missed it but Friday 17th August was Qixi Festival, also known as…
Read More
31st August 2018
The hottest (Chinese) app in the world can give your brand an advantage
Have you met Douyin, the youth app with over 500 million Chinese users? And want…
Read More
30th August 2018
Why Some People Think Chinese Website Design Is “Busy”?
Chinese websites often look overly busy to the eyes of Westerners. Compared to most western…
Read More
28th August 2018
Douyin Is Not For Every Brand, But It’s For Every Chinese Youngster
Douyin (English name: Tik Tok) has got to be the Word of The First Half…
Read More
23rd August 2018
China Out-Bound Tourism Development Annual Report 2017 Analysed
UK’s popularity increases rapidly among Chinese out-bound tourists after a 101% growth in 2017. Ever…
Read More
22nd August 2018
Latest: WeChat opens registration for overseas companies
Sources at WeChat confirmed to Qumin this week that WeChat recently updated its registration policy…
Read More
14th August 2018
4 Ways to sell China to your C-suite Execs
You are the brand manager of a strong Western brand. You know that China and…
Read More
9th August 2018
Qumin’s Tom Nixon speak at Cannes 2018
Unleashing China's creativity. "I was privileged to be invited to Cannes by Twitter to talk…
Read More
24th July 2018
What does the ‘banning’ of Peppa Pig teach us about Chinese Millennials?
Probably one of the most bizarre news stories in China in recent months was that of Peppa Pig, the British pre-school cartoon, being allegedly banned from trending on Chinese short video platform Douyin. For a few days users couldn’t search for any thing with Peppa Pig in the keywords and all Peppa Pig videos, original or spoof, were removed.
2nd May 2018
Back to Basics with Sirloin
The Shanghai-based brand stirring up the industry “As a brand, you don’t necessarily need to…
Read More
19th March 2018
Qumin at Millennial 20/20 London
Chinese millennials took center stage at the recent M20/20 Summit in London, via a live stream designed to offer luxury brands the chance to chat in real time to the world’s fastest-growing market. Qumin, the UK’s largest Chinese digital marketing agency, hosted the live stream, which was broadcast on big screens at the conference.
8th March 2018
International Women’s Day in Chinatown London
We salute you, Ellen Chew (the woman behind #RasaSayang) and Christine Yau (the woman behind #YMing and the largest Chinese New Year celebrationsoutside of Asia).
6th October 2017
How to focus on Chinese consumers during Golden Week
Chinese consumers boast a high disposable income and strong desire to travel, so with one…
Read More
13th September 2017
Inside Yoho! China’s Streetwear Empire
Getting to grips with Yoho!, one of China’s most influential streetwear platforms for the country's…
Read More
