1st June 2022

Qumin Triumphs ‘Best Travel & Leisure Campaign’ in The Drum Awards 2022

A Third Award for the MOXY Campaign! Our MOXY campaign with Marriott Hotel in Shanghai…
Read More
11th April 2022

Qumin Wins 2022 European Content Awards & Global Social Media Awards

  And the winners are... We are beyond excited to announce that we won two…
Read More
2nd July 2021

DTC and the disruptor: The marketing advantage for China’s brands

Original article by Qumin’s Founder and CEO Arnold Ma, published in Warc. People think D2C…
Read More
China's recommendation platform Xiaohongshu
19th March 2021

A Guide to Little Red Book for Digital Marketers

Little Red Book, also known as Xiaohongshu, is one of China's top social media platforms.…
Read More
Qumin in The Drum's Top Digital Agencies 2021
AwardsCase StudiesNews
9th March 2021

Qumin Ranked Third On The Drum’s Top Digital Agencies 2021 Consensus

We're honoured to announce that we were ranked THIRD PLACE on The Drum's Top Digital…
Read More
SEO tips for marketing in China
16th November 2020

10 SEO Tips for Marketing in China

Where to start with marketing in China? China's digital sphere is very different from the…
Read More
11th November 2020

Step into Singles’ Day Success Story

Singles' Day's humble origins began in 1993 at Nanjing University where students set out to…
Read More
28th October 2020

Subcultures Transforming China

According to the Oxford English Dictionary, a subculture is:   In China, young people use…
Read More
25th August 2020

Happy Qixi, Chinese Valentine’s Day!

Today, 25 August, is Qixi aka Chinese Valentine's Day - the 7th day of the…
Read More
Launch of Dao contributor section
28th July 2020

Contribute to the Opinion section on Dao Insights

Dao is looking for contributors as it launches its new "Opinion" section.
Read More
Chinese news updates
24th July 2020

Dao strikes again with its new News format

Dao launches its daily bite sized, sharable articles with the latest news about Chinese brands…
Read More
6th July 2020

Trends within the Chinese home industry post COVID-19

Over the past several months, COVID-19 has altered our daily lives and transformed them into…
Read More
4th October 2019

Not quite 70 Golden (Week) lessons about your Chinese audience

Happy 70th Birthday, China! On 1 October 1949 China was (re)born. After decades of struggles…
Read More
6th August 2019

Qumin BBQ: Gallery

Sunshine and smiles all round for the Qumin BBQ. Everyone got stuck in to the…
Read More
23rd July 2019

Amazon’s Prime Day vs 618 and Single’s Day

A week ago, Amazon, the Western hemisphere’s online retail colossus, celebrated its 4th Prime Day.…
Read More
23rd July 2019

What kind of rubbish is this? Shanghai’s new rubbish sorting law

What do bubble tea, shrimps, and boyfriends have in common? That’s right, we don’t know…
Read More
18th July 2019

We’re BIMA Award Finalists!

It's official: Qumin have been shortlisted for 2 awards by BIMA!   Best campaign under…
Read More
Case StudiesCreative
19th June 2019

What you fear makes you stronger

'Keep', the #1 Chinese social fitness app, launched a cracking campaign: 怕就对了 Keep's…
Read More
14th June 2019

Don’t Ignore 618, the huge Chinese Shopping Festival

Considered China’s second most famous online shopping festival (after Alibaba’s Taobao Singles’ Day on 11…
Read More
23rd May 2019

Brands tell Chinese mothers’ stories

While only recently becoming commercial in China, with its huge popularity around the world, Mother’s…
Read More
Case StudiesTravel
9th April 2019

Chinese outbound tourism and how to reach travellers

China’s outbound travel is attracting more and more attention among global marketers. In fact, nowadays…
Read More
15th March 2019

How did Chinese brands handle International Women’s Day?

International Women's Day marked a big day for brands in China. It gave them an…
Read More
AwardsCase Studies
7th November 2018

Qumin wins at The Drum Content Awards 2018!

We are thrilled to announce that Qumin won Best Interactive Entertainment Content Marketing Strategy/Campaign at…
Read More
25th October 2018

Qumin appoints new account director Sam Phillips

Chinese focused, London based agency Qumin has appointed Sam Harry Phillips as account director as…
Read More
23rd October 2018

Qumin Shanghai office welcomes Dana Shi

Qumin Shanghai is proud to announce that Dana Shi is joining our team as the…
Read More
27th September 2018

How important it is for food brands to launch China-specific products? The answer is: Very

When thinking about going to China, many brands would come across a word which sometimes…
Read More
19th September 2018

The booming popularity of Airport shopping for Cosmetic, fashion and luxury products and what it means for you?

The biggest shopping mall in China, by sales, is Shin Kong Place in Beijing (SKP),…
Read More
18th September 2018

What the reduction in import duties can mean for western brands wanting to get into china

For decades Western companies have not had it easy to enter the Chinese market due…
Read More
17th September 2018

Introducing our new Digital Strategist Agila Tanirbergenova

Qumin Shanghai has something exciting to share! Introducing our new Digital Strategist Agila Tanirbergenova! Originally…
Read More
Case StudiesCultureFestivals
13th September 2018

Mid-Autumn Festival is at our door step. How can brands prepare?

Mid-Autumn Festival falls on the 24th of September this year. It’s called “Mid-Autumn”  because that’s…
Read More
12th September 2018

Not just WeChat, Weibo and Douyin. These four Chinese social media platforms will blow you mind

We’ve been hearing about WeChat, Weibo and Douyin, the so-called “2W1D”, far too much, that…
Read More
30th August 2018

Why Some People Think Chinese Website Design Is “Busy”?

Chinese websites often look overly busy to the eyes of Westerners. Compared to most western…
Read More
28th August 2018

Douyin Is Not For Every Brand, But It’s For Every Chinese Youngster

Douyin (English name: Tik Tok) has got to be the Word of The First Half…
Read More
23rd August 2018

China Out-Bound Tourism Development Annual Report 2017 Analysed

UK’s popularity increases rapidly among Chinese out-bound tourists after a 101% growth in 2017. Ever…
Read More
22nd August 2018

Latest: WeChat opens registration for overseas companies

Sources at WeChat confirmed to Qumin this week that WeChat recently updated its registration policy…
Read More
16th August 2018

New Hire! Jennifer Zou joins Qumin London as Performance Director

Jennifer will oversee the Performance Marketing department, ensuring the delivery of the agency’s Search and…
Read More
14th August 2018

4 Ways to sell China to your C-suite Execs

You are the brand manager of a strong Western brand. You know that China and…
Read More
9th August 2018

Qumin’s Tom Nixon speak at Cannes 2018

Unleashing China's creativity. "I was privileged to be invited to Cannes by Twitter to talk…
Read More
24th July 2018

What does the ‘banning’ of Peppa Pig teach us about Chinese Millennials?

Probably one of the most bizarre news stories in China in recent months was that of Peppa Pig, the British pre-school cartoon, being allegedly banned from trending on Chinese short video platform Douyin. For a few days users couldn’t search for any thing with Peppa Pig in the keywords and all Peppa Pig videos, original or spoof, were removed.

Read More
2nd May 2018

Back to Basics with Sirloin

The Shanghai-based brand stirring up the industry “As a brand, you don’t necessarily need to…
Read More
19th March 2018

Qumin at Millennial 20/20 London

Chinese millennials took center stage at the recent M20/20 Summit in London, via a live stream designed to offer luxury brands the chance to chat in real time to the world’s fastest-growing market. Qumin, the UK’s largest Chinese digital marketing agency, hosted the live stream, which was broadcast on big screens at the conference.

Read More
Case StudiesCultureFestivals
8th March 2018

International Women’s Day in Chinatown London

We salute you, Ellen Chew (the woman behind #RasaSayang) and Christine Yau (the woman behind #YMing and the largest Chinese New Year celebrationsoutside of Asia).

Read More
13th September 2017

Inside Yoho! China’s Streetwear Empire

Getting to grips with Yoho!, one of China’s most influential streetwear platforms for the country's…
Read More
The Drum - Digital Advertising Winner 2022